03.1999 – 02.2000

Siemens Corporate Communications (UK OP) in Munich, Germany, commissioned the SIGMA team at Furtwangen University to answer the question: How can Siemens' Internet presence be more customer oriented and better organised while providing a more useful overview of the company?

Our team approached this question from two angles: first, through the development and implementation of a Web monitoring concept, and second, through the installation of an online survey. The demographic and statistical data gathered through these tools provided a solid base from which to optimise the concepts aimed at relaunching the Siemens site.

Siemens invited us to present our project results to the Siemens International Web Conference in Keystone, Colorado, USA.

http://www.siemens.com/

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